03 Nov Paragon Vision Sciences
Client: Paragon Vision Sciences created Paragon CRT® contact lenses, a non-surgical solution to nearsightedness (myopia) that was FDA approved in June 2002. The lenses gently and safely reshape the cornea while you sleep.
Project: Paragon had an old website with poorly organized content and an outdated design, so they wanted to create a brand-new site.
Process: I began by reviewing their old site and gathering the most important information. Next, I transformed their dated copy into new, consumer-friendly messaging. I then divided the content into various sections, creating a more inviting and streamlined user experience and a proper sales funnel. I worked with the designers to edit copy as needed and helped with pre- and post launch testing.