27 Oct SabioRx
Content Strategy and Creation
Client: SabioRx is the nation’s first Healthcare System Compliance Platform that manages the interaction between pharmaceutical reps and health care providers with full transparency.
Project: SabioRx needed a sales website to market their software platform.
Process: I began by interviewing the founders to gain background and industry-specific information. From there, I developed a cohesive content strategy, which I used to address each of the company’s four separate (and somewhat conflicting) audiences. I created the site map, conducted industry research, and wrote all of the copy. I then worked with the web designer to ensure the website was organized properly, provided feedback on various design elements, and conducted pre- and post-launch testing.
Additional items: Once the website was live, I created several marketing materials, including an 8-page brochure and a sales letter directed toward C-level executives.
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