27 Oct SabioRx Brochure: Content strategy and creation
Client: SabioRx is the nation’s first Healthcare System Compliance Platform that manages the interaction between pharmaceutical reps and health care providers with full transparency.
Project: Once I created the strategy and content for the SabioRx sales website, the client requested additional marketing collateral: an 8-page brochure and a sales letter.
Process: To begin, I created an outline for the 8-page brochure based on the key points from the website. Once the client signed off, I fleshed out the copy and worked with the designer to ensure a cohesive look and feel. Next, I drafted a sales letter directed toward C-level executives, to introduce them to the new brand.
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