InHouse Techies

27 Oct InHouse Techies

Content Strategy and Creation

Client: InHouse Techies supports the technology needs of small- to medium-sized businesses, including VoIP, backup and disaster recovery, data center hosting and managed services.

Project: InHouse Techies had an old website with too much content and outdated information, so they wanted a complete overhaul.

Process: I began by conducting in-depth interviews with the CEO and various team members to understand their business philosophy, how they service clients and to identify their key differentiators. From there, I developed a content strategy that encompassed each service line and created a corresponding site map. I crafted all of the content and worked with the team on reviews and approvals. Once the messaging was finalized, I worked with the web designer to provide instructions for organizational and design elements, provided feedback and worked through revisions, and conducted pre- and post-launch testing.

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